Technical SEO · Local SEO · AI Search (GEO & AEO)
Search Engine Optimization (SEO) Services
Keyword strategy, technical fixes, content and links built to rank you on Google, win the Map Pack and get your brand cited in AI answers — planned and executed by a senior specialist, not handed off to a junior team.
SEO, Done Right
Rank on Google. Get Cited by AI. Turn Organic Traffic Into Revenue.
Search has changed. Your buyers still type into Google, but they also read AI Overviews, ask ChatGPT and Perplexity for recommendations and check the Map Pack before they ever visit a website. Ranking alone isn’t the goal anymore. Being the answer is.
Over 14+ years I’ve helped local businesses, eCommerce brands and Fortune 500 teams grow organic traffic that actually converts. Every engagement starts with the same question: which searches bring you customers? From there I fix what’s holding your site back, build the pages and authority you need to compete, and report on leads and revenue in plain English, not vanity rankings.
Trusted by teams at
What I Do
Every Part of SEO, Under One Strategy
Most sites don’t need every service at once. I’ll audit where you stand and recommend the mix that moves rankings, AI visibility and revenue fastest for your business.
Keyword Research & Strategy
Find the searches your buyers actually use, rank them by intent and value, and map each one to the right page.
- Search Intent Mapping
- Competitor Gap Analysis
- Topic Clusters
Technical SEO
Fix the crawl, index, speed and structure issues that keep good pages from ranking.
- Crawl & Index Audits
- Core Web Vitals
- Schema Markup
On-Page SEO
Optimize titles, headings, copy, internal links and media so every page targets the right query.
- Title & Meta Optimization
- Internal Linking
- Content Refreshes
Content Writing
Service pages, product copy and blog content written for people first and search engines second.
- Service & Landing Pages
- Blog & Guide Content
- E-E-A-T Signals
Off-Page SEO
Build the authority and brand signals that tell Google and AI models your business is trusted.
- Brand Mentions & PR
- Citations & Reviews
- Social & Community Signals
Link Building
Earn relevant, editorial backlinks from real sites in your industry. No link farms, no PBNs.
- Digital PR Outreach
- Guest & Resource Links
- Backlink Audits
Local SEO
Rank in the Google Map Pack and local results for “near me” searches in every area you serve.
- Google Business Profile
- Local Citations & NAP
- Location Pages
AI SEO
Make your brand visible in AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot.
- AI Visibility Audits
- Entity Optimization
- AI Mention Tracking
GEO (Generative Engine Optimization)
Structure content and brand signals so generative AI tools cite and recommend you in their answers.
- Citation-Worthy Content
- Third-Party Mentions
- LLM Prompt Testing
AEO (Answer Engine Optimization)
Win featured snippets, People Also Ask and voice answers with clear, direct, structured answers.
- Featured Snippets
- FAQ & HowTo Content
- Voice Search
eCommerce SEO
Grow organic revenue with optimized category pages, product pages and site architecture.
- Category Page Strategy
- Product Page Optimization
- Faceted Navigation
Shopify SEO
Fix Shopify’s built-in SEO limits and turn your store into an organic sales channel.
- Duplicate URL Fixes
- Collection Optimization
- Product Schema
Keyword Research & Strategy
Target the Searches That Bring You Customers, Not Just Traffic
Ranking #1 for a keyword nobody buys from is a vanity win. Real keyword strategy starts with your customers: what they search when they’re researching, comparing and ready to buy, and which of those searches your site can realistically win.
I combine search volume, intent, competition and your margins to build a prioritized keyword map. Every target is assigned to a specific page, so you don’t end up with five pages fighting each other for the same term, and every new piece of content has a clear job to do.
What’s included
- Keyword & search intent research
- Competitor keyword gap analysis
- Keyword-to-page mapping
- Topic cluster & pillar planning
- Keyword cannibalization fixes
- Question & conversational query research
- PPC search term data mining
- Content roadmap & prioritization
Best for
- New sites and site redesigns
- Businesses entering new markets
- Sites with traffic that doesn’t convert
What I optimize for
- Rankings on revenue-driving keywords
- Share of voice vs. competitors
- Organic leads & conversions
- Topical coverage
Technical SEO
A Technical Foundation Search Engines and AI Crawlers Can Trust
Great content can’t rank if Google can’t crawl it, index it or load it fast. Technical problems like broken redirects, duplicate URLs, bloated JavaScript and slow mobile pages quietly cap your rankings no matter how much you invest in content.
I run a full crawl of your site, review Search Console and server data, and deliver a prioritized fix list ranked by impact. Then I work with your developer (or implement directly on WordPress and Shopify) to clear the issues and keep them from coming back. The same foundation helps AI crawlers read and cite your pages.
What’s included
- Full technical SEO audit
- Crawlability & indexation fixes
- Core Web Vitals & page speed
- Mobile-first optimization
- XML sitemaps & robots.txt
- Redirects, canonicals & 404s
- Schema / structured data markup
- Site migration & redesign SEO
Best for
- Large or older websites
- Sites mid-redesign or migration
- Traffic drops after updates
What I optimize for
- Pages indexed vs. submitted
- Core Web Vitals pass rate
- Crawl errors resolved
- Organic traffic recovery
On-Page SEO & Content Writing
Pages and Content Built to Rank, Get Cited and Convert
On-page SEO is where strategy meets the page. Titles, headings, copy, internal links, images and structured data all tell search engines what a page is about and whether it deserves to rank. Small changes to the right pages often produce the fastest wins in an SEO campaign.
When you need new content, I write it: service pages, location pages, product and category copy, and blog guides that answer real customer questions. Every piece is built around one search intent, written with first-hand expertise (E-E-A-T) and formatted so AI tools can lift clear answers from it.
What’s included
- Title tag & meta description optimization
- Header structure & content optimization
- Internal linking strategy
- Image & alt text optimization
- Service & landing page copywriting
- Blog posts, guides & FAQs
- Content refreshes & consolidation
- E-E-A-T & author signals
Best for
- Service businesses & B2B companies
- Sites with thin or outdated content
- Teams without in-house writers
What I optimize for
- Click-through rate from search
- Rankings for target pages
- Time on page & engagement
- Conversions from organic content
Off-Page SEO & Link Building
Build Authority With Links and Mentions That Actually Count
Backlinks are still one of the strongest signals Google uses to decide who deserves to rank, and brand mentions across the web are a major factor in what AI tools recommend. But the wrong links can do more harm than good.
I build authority the durable way: digital PR, expert commentary, resource and partner links, industry directories and content worth citing. I also audit your existing backlink profile, reclaim lost and unlinked mentions, and keep your brand consistent across the sites search engines and AI models rely on.
What’s included
- Backlink profile audit
- Competitor link gap analysis
- Digital PR & outreach
- Guest posts on relevant sites
- Unlinked mention reclamation
- Broken & lost link recovery
- Industry directories & citations
- Review & reputation signals
Best for
- Competitive industries & national brands
- Sites stuck on page two
- New sites building authority
What I optimize for
- Referring domains from relevant sites
- Authority vs. competitors
- Rankings for competitive terms
- Brand mentions & citations
Local SEO
Show Up in the Map Pack When Local Customers Are Ready to Buy
For local businesses, the Google Map Pack is often worth more than every organic result below it. It’s where people find a plumber, dentist, attorney or restaurant, and it’s driven by your Google Business Profile, reviews, proximity and local relevance.
I optimize your Google Business Profile, clean up your business listings across the web, build location pages that actually rank, and put a review strategy in place. For multi-location brands, I scale the same playbook across every market without creating duplicate, thin pages.
What’s included
- Google Business Profile optimization
- Local citation building & NAP cleanup
- Location & service area pages
- Review generation strategy
- Local schema markup
- Local link building
- Bing Places & Apple Business Connect
- Multi-location SEO
Best for
- Home services & contractors
- Healthcare, legal & professional services
- Multi-location & franchise brands
What I optimize for
- Map Pack rankings by area
- Calls, direction requests & bookings
- Review volume & rating
- Local organic leads
AI SEO · GEO · AEO
Get Your Brand Cited in AI Overviews, ChatGPT and Answer Engines
A growing share of searches now end with an AI-generated answer instead of a list of links. Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot pull from sources they trust and recommend the brands they understand. If your business isn’t one of them, you’re invisible in those moments.
AI SEO builds on strong traditional SEO. Answer Engine Optimization (AEO) structures content so search engines can lift a clear, direct answer for snippets, People Also Ask and voice results. Generative Engine Optimization (GEO) strengthens the entity data, original content and third-party mentions that make AI models cite and recommend you. I track where you appear in AI answers today and build the signals that get you included.
What’s included
- AI visibility audit across major platforms
- Entity & brand knowledge optimization
- Answer-first content formatting
- Featured snippet & People Also Ask targeting
- Structured data & schema
- Third-party mention & citation building
- AI crawler access review
- AI mention & citation tracking
Best for
- Brands losing clicks to AI Overviews
- B2B, SaaS & considered purchases
- Businesses customers research before buying
What I optimize for
- Citations in AI answers
- Brand mentions across AI platforms
- Featured snippet & PAA wins
- Branded & AI referral traffic
Compare
SEO vs. AEO vs. GEO
They aren’t competing strategies. AEO and GEO build on a strong SEO foundation. Here’s how each one works.
| Traditional SEO | AEO (Answer Engine Optimization) | GEO (Generative Engine Optimization) | |
|---|---|---|---|
| The goal | Rank pages in organic search results | Be the direct answer pulled into snippets & voice results | Get cited and recommended inside AI-generated answers |
| Where you show up | Google & Bing organic results and the Map Pack | Featured snippets, People Also Ask, voice assistants | AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot |
| What it optimizes | Keywords, technical health, content & links | Question-led content, concise answers, structured data | Entities, original insights, brand mentions & citations |
| Biggest levers | Relevance, authority & page experience | Clear answer formatting & schema | Trust signals across your site and third-party sources |
| How it’s measured | Rankings, organic traffic, leads & revenue | Snippet & PAA ownership, answer visibility | AI citations, brand mentions, AI referral traffic |
| Where to start | Technical audit & keyword map | FAQ & answer-first content refresh | AI visibility audit & entity cleanup |
Swipe to see all columns →
eCommerce & Shopify SEO
Turn Category and Product Pages Into Your Best Sales Channel
eCommerce SEO lives and dies on category and product pages. Large catalogs create duplicate content, thin product descriptions, crawl waste from filters and out-of-stock pages that leak rankings. Fixing those issues at scale is where the revenue is.
On Shopify, I work around the platform’s built-in limits like duplicate collection-product URLs, fixed URL structures and app bloat, then optimize collections, products and blog content to rank. The same playbook applies to WooCommerce, BigCommerce and custom builds, and pairs well with Google Shopping so organic and paid product listings work together.
What’s included
- eCommerce technical audit
- Category & collection page optimization
- Product title & description optimization
- Faceted navigation & filter handling
- Product & review schema
- Shopify duplicate URL & theme fixes
- Out-of-stock & seasonal page strategy
- Buying guides & comparison content
Best for
- Shopify, WooCommerce & BigCommerce stores
- DTC brands & retailers
- Large or growing product catalogs
What I optimize for
- Organic revenue & transactions
- Category page rankings
- Product pages indexed
- Organic conversion rate
How I Work
A Proven SEO Process
01
Audit
I review your technical health, content, backlinks, local listings, AI visibility and competitors to find what’s holding you back and where the fastest wins are.
02
Strategy
You get a prioritized keyword map and 90-day roadmap tied to your business goals, so every task has a clear reason and expected impact.
03
Optimize & Build
Technical fixes, on-page optimization, new content and authority building are rolled out in order of impact, with quick wins first.
04
Measure & Report
Monthly reporting on rankings, AI visibility, organic traffic, leads and revenue, plus a call to walk through results and next steps.
Why Work With Me
Agency-Level SEO Without the Agency Handoffs
Senior-level strategy and hands-on execution on every site I work on.
A Senior Specialist, Every Day
The person who audits your site is the person who does the work. No handoffs, no junior account reps, no outsourced content mills.
Revenue Over Rankings
Rankings are a means, not the goal. I track organic leads, sales and revenue in GA4 and your CRM so we know what SEO is actually worth.
Built for AI Search
Every strategy covers Google, Bing and the AI platforms your customers now use, so your visibility holds up as search keeps changing.
White-Hat Only
No PBNs, link farms or shortcuts that risk a penalty. Just durable tactics that keep working through algorithm updates.
SEO + PPC Under One Roof
Search term data from your ads informs your keyword strategy, and organic wins lower what you pay for clicks.
Plain-English Reporting
Clear monthly recaps on what changed, what it’s worth and what I’m doing next. You’ll never wonder what you’re paying for.
Recommendations
What Clients Say
★★★★★
“Gustavo’s expertise in PPC and SEO strategy measurably contributed to positive outcomes for our lead generation campaigns time and time again. A rare mix of creativity, operational excellence, and an all around easy person to work with.”
Sean C.
Entrepreneur
★★★★★
“Gustavo is a genius with SEM and Google Ads. After working with a very ineffective agency, we desperately needed quick help fixing and managing our robust SEM campaigns. We saw immediate results once we started working with Gustavo.”
Katie S.
VP, Demand Generation
★★★★★
“I highly recommend working with Gustavo! We onboarded him as a freelancer for Paid Search and he has been a pleasure to work with. He has excellent paid search knowledge both at a high level and in the technical details.”
Casey C.
Group Director
FAQ
SEO Services FAQs
What’s included in your SEO services?
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How much do SEO services cost?
What’s the difference between AI SEO, GEO and AEO?
Does AI search replace traditional SEO?
Do you work with Shopify and other eCommerce platforms?
Do you write the content, or do I?
What kind of link building do you do?
Can you help businesses with multiple locations?
Should I invest in SEO or PPC?
Better Together
Services That Pair Well With SEO
Paid Search (PPC)
Capture demand now with Google Ads while organic rankings build, and use search term data to pick the keywords worth ranking for.
Advanced CRO
Turn more of your new organic visitors into leads and sales with landing page testing and conversion optimization.
Social Media Marketing
Amplify your content and build the brand mentions that support both rankings and AI visibility.
Ready to Own Your Search Results?
Get a free SEO audit. I’ll review your technical health, content, backlinks, local listings and AI visibility against your top competitors, and show you exactly where the growth is.