Google Maps, Reviews, Citations & Local Pages
Local SEO Services
Get found by nearby customers when they’re ready to call, visit, or book. I optimize your Google Business Profile, build location pages that rank, clean up your citations, grow your reviews, and track every call and lead, with senior-led work from start to finish.
Local SEO, Done Right
Show Up in the Map Pack. Win the Click. Turn Searches Into Customers.
When someone searches “near me” or types a service and a city, Google shows three businesses on a map before anything else. Those three spots get most of the calls. Local SEO is how you earn one of them, and stay there, across Google, Apple Maps, Bing, and the AI answers that now pull from the same signals.
Where I get you found:
- Google Business Profile
- Google Maps
- Apple Maps
- Bing Places
- Yelp
- Nextdoor
- BBB
- Industry Directories
- AI Overviews
Brands I’ve Worked With
What I Do
Full-Service Local SEO
Everything that decides whether you show up on the map, from your Google Business Profile to the reviews, citations, and pages behind it.
Local SEO Audit
A clear look at where you rank, why competitors outrank you, and what to fix first.
- Map Pack grid scans
- Competitor gap analysis
- Prioritized fix list
Google Business Profile Optimization
Your profile is your storefront on Google. I make it complete, accurate, and built to convert.
- Categories & services
- Photos, posts & offers
- Suspension-safe setup
Google Maps & Map Pack Rankings
Ongoing work to move you into the top three results across your whole service area.
- Relevance & prominence signals
- Neighborhood-level tracking
- Spam & fake-listing reports
Local Keyword Research
Find the exact service + city searches your customers use, and which ones bring paying jobs.
- “Near me” & city terms
- Search intent mapping
- Commercial value scoring
Location & Service Area Pages
Useful, unique pages for each city and service you offer. No thin, copy-paste doorway pages.
- City + service pages
- Local proof & photos
- Built to convert visitors
On-Page & Technical Local SEO
The behind-the-scenes fixes that help Google trust your site and connect it to your profile.
- LocalBusiness schema
- Titles, headings & links
- Speed & mobile fixes
Citations & NAP Cleanup
Your name, address, and phone number, consistent everywhere they appear online.
- Duplicate listing removal
- Data aggregator updates
- Industry directories
Apple Maps & Bing Places
Google isn’t the only map. I claim and optimize your listings where iPhone and Bing users search.
- Apple Business listings
- Bing Places setup
- Siri & Copilot visibility
Review Generation & Reputation
A simple, policy-safe system that gets happy customers to leave reviews, and replies to every one.
- Automated review requests
- Response templates
- Reputation monitoring
Local Link Building & PR
Real links from real local sources: chambers, sponsors, partners, and local news.
- Community & sponsor links
- Local press mentions
- Partner & supplier links
AI Search & Ask Maps Visibility
Get recommended when people ask Google’s AI, Ask Maps, ChatGPT, or Siri for a local business.
- AI Overviews & AI Mode
- Ask Maps readiness
- Entity & review signals
Multi-Location & Franchise SEO
A scalable system for 2 to 200 locations, with every profile and page managed and tracked.
- Location page templates
- Bulk profile management
- Per-location reporting
How I Work
A Simple, Proven Process
No long onboarding and no mystery. You’ll know what I’m doing, why, and what it’s earning you.
01
Audit
I scan your rankings across your service area, review your profile, website, citations, reviews, and tracking, and see what top competitors are doing.
02
Fix the Foundation
Wrong info, duplicate listings, bad categories, and missing tracking get fixed first, so every next step counts.
03
Build & Grow
Location pages, review requests, local links, and fresh profile content go live on a steady monthly plan.
04
Track & Report
Monthly reports on calls, direction requests, form leads, and map rankings, plus a call to plan what’s next.
Local SEO Audit & Strategy
Know Exactly Why You’re Not Showing Up, and What to Fix First
Most businesses check their ranking from their own office and assume that’s what customers see. It isn’t. Google Maps results change block by block, so I run grid scans across your whole service area to show where you’re in the top three, where you drop off, and who’s beating you in each neighborhood.
From there, you get a prioritized plan ranked by impact: the quick wins that can move the needle in weeks, and the longer-term work that builds rankings you keep.
What’s included
- Map Pack grid (heat map) scans
- Google Business Profile review
- Local keyword & intent research
- Top-competitor breakdown
- Citation & NAP accuracy check
- Review profile vs. competitors
- Website & location page review
- Call, form & direction tracking check
Best for
- Businesses that rank in one area but vanish a few miles away
- New businesses setting up local SEO the right way
- Owners who’ve paid for SEO and can’t tell what it did
What I optimize for
- Map Pack coverage across your service area
- Calls, directions & booked jobs
- Fastest path to measurable wins
Google Business Profile & Maps
Turn Your Google Business Profile Into Your Best Lead Source
For most local businesses, the Google Business Profile drives more calls than the website does. It’s also the single biggest factor in whether you appear in the Map Pack. I set up every field that matters, choose the right primary and secondary categories, and keep the profile active with fresh photos, posts, and offers.
I also keep it safe. Keyword-stuffed business names, virtual-office addresses, and sudden edits can get a profile suspended, so every change follows Google’s guidelines. If competitors are breaking the rules with fake listings or stuffed names, I report them.
What’s included
- Profile claim, verification & recovery
- Primary & secondary categories
- Services, products & attributes
- Business description & hours
- Real photo & video strategy
- Weekly posts, offers & updates
- Booking, call & message links
- Competitor spam reporting
Best for
- Profiles that are unclaimed, incomplete, or suspended
- Businesses losing calls to competitors on Maps
- Storefronts and service-area businesses alike
What I optimize for
- Map Pack rankings & visibility
- Calls, direction requests & bookings
- A profile Google trusts long-term
Location Pages & On-Page SEO
Location Pages That Rank and Actually Convert
Your website tells Google what you do and where you do it, and your profile links back to it. I build a page for each core service and each city or neighborhood you serve, written for real customers with local details, photos of real jobs, reviews from that area, and a clear way to call or book.
Behind the scenes, I add LocalBusiness schema, tighten titles and headings, connect pages with smart internal links, and fix the speed and mobile issues that cost you rankings and leads.
What’s included
- Service + city landing pages
- Service-area page strategy
- LocalBusiness & Service schema
- Title tags & meta descriptions
- Internal linking structure
- Embedded maps & local proof
- Mobile speed & Core Web Vitals
- Click-to-call & form optimization
Best for
- Businesses serving several cities or neighborhoods
- Sites with one generic “Services” page
- Websites that get traffic but few calls
What I optimize for
- Rankings for service + city searches
- Visitor-to-lead conversion rate
- Pages that support your Map Pack rankings
Citations, Apple Maps & Bing
Consistent Listings Everywhere Customers Look
An old address on Yelp, a former phone number on a directory, or two Google listings for the same location all confuse search engines and customers. I find and fix those errors, remove duplicates, and push accurate data through the major aggregators so it spreads correctly.
I also cover the maps most agencies skip. Apple Maps is the default on every iPhone and feeds Siri, and Bing Places powers Bing and Microsoft Copilot. Both are free to claim, and both send real calls.
What’s included
- Full citation audit
- NAP error correction
- Duplicate listing cleanup
- Data aggregator submissions
- Apple Business (Apple Maps) listing
- Bing Places for Business
- Yelp, Facebook & Nextdoor
- Industry & niche directories
Best for
- Businesses that moved, rebranded, or changed numbers
- Owners who’ve never claimed Apple Maps or Bing
- Multi-location brands with messy listing data
What I optimize for
- One accurate version of your business online
- Visibility on Google, Apple & Bing maps
- Trust signals that support rankings
Reviews & Reputation
More Reviews, Better Reviews, and a Reply to Every One
Reviews help you rank, and they’re often the reason a searcher picks you over the business next door. Google’s AI features also read them to decide what you’re known for. I set up a simple system that asks every happy customer for a review at the right moment, by text or email, and makes it one tap to leave.
Everything stays within Google’s rules: no fake reviews, no paying for reviews, and no filtering out unhappy customers. Those shortcuts can get reviews wiped or a profile restricted. Instead, you get steady, real growth and thoughtful replies that show future customers you care.
What’s included
- Review request automation
- Text & email request templates
- Short review links & QR codes
- Review response templates
- Negative review playbook
- Fake review removal requests
- Yelp, Facebook & industry sites
- Review monitoring & alerts
Best for
- Great businesses with too few reviews
- Owners who forget or don’t have time to ask
- Businesses dealing with unfair or fake reviews
What I optimize for
- Review count, rating & recency
- Reviews that mention your services
- Click-through from search to call
Local Links & PR
Build Local Authority the Right Way
Prominence is one of the three things Google weighs for local rankings, and links from respected local sites are a big part of it. I go after the links that real, established local businesses earn: your chamber of commerce, the events and teams you sponsor, suppliers and partners, local news, and community organizations.
No link farms and no paid link packages. Just links that make sense for your business and keep working for years.
What’s included
- Local link gap analysis
- Chamber & association listings
- Sponsorship & event links
- Supplier & partner links
- Local news & PR outreach
- Community & nonprofit links
- Unlinked mention recovery
- Toxic link review
Best for
- Competitive markets where profiles alone aren’t enough
- Businesses active in their community
- Sites with few or low-quality backlinks
What I optimize for
- Local relevance & prominence
- Links that bring real referral traffic
- Rankings that hold up over time
AI Search & Ask Maps
Get Recommended When Customers Ask AI for a Local Business
Local search is changing fast. Google replaced the old Q&A section on Business Profiles with Ask Maps, an AI feature that answers customer questions using your profile, reviews, and website. AI Overviews and AI Mode recommend local businesses right in search results, and people now ask ChatGPT, Siri, and Copilot for recommendations too.
These tools all lean on the same signals: a complete profile, consistent listings, detailed reviews, and a website that clearly answers what you do, where, and for whom. I make sure yours does, and I track where you’re being mentioned.
What’s included
- Ask Maps answer testing
- AI Overview & AI Mode checks
- ChatGPT & Copilot mention tracking
- FAQ content on your website
- Entity & schema consistency
- Service-specific review prompts
- Profile attribute completeness
- Brand mention building
Best for
- Businesses that want to get ahead of AI search
- Owners seeing wrong info in AI answers
- Competitive categories where trust decides the click
What I optimize for
- Accurate AI answers about your business
- Mentions & recommendations in AI results
- Visibility as search habits shift
Multi-Location & Franchise
Local SEO That Scales Across Every Location
Each location needs its own profile, its own page, its own reviews, and its own rankings, all while staying on-brand. I build the system once and roll it out: location page templates with room for local details, bulk profile management, consistent listings, and reporting that shows which locations are winning and which need help.
It works for franchises, healthcare groups, multi-office service companies, restaurant groups, and retail brands with anywhere from two to hundreds of locations.
What’s included
- Location page template & rollout
- Bulk profile management
- Store locator SEO
- Per-location review programs
- Listing sync across locations
- New location launch playbook
- Per-location rank tracking
- Roll-up & location reporting
Best for
- Franchises and franchisees
- Brands opening new locations
- Teams managing listings in spreadsheets
What I optimize for
- Consistency across every location
- Rankings & leads per location
- Faster launches for new locations
Know the Difference
Map Pack vs. Organic Results vs. AI Answers
Local customers find you in three places on the same search. Each one works a little differently.
| Map Pack (Google Maps) | Local Organic Results | AI Answers (AI Overviews & Ask Maps) | |
|---|---|---|---|
| What it is | The map and top three businesses shown for local searches | The regular blue-link results below the map | AI-written answers that recommend or describe businesses |
| Powered by | Your Google Business Profile | Your website and its pages | Your profile, reviews, website, and mentions across the web |
| Ranking factors | Relevance, distance, and prominence | Content, links, technical health, and local relevance | Clear, consistent information and strong reviews |
| Biggest levers | Categories, reviews, photos, and citations | Location pages, schema, and local links | Detailed reviews, FAQs, and consistent listings |
| How it’s measured | Grid rankings, calls, and direction requests | Rankings, traffic, and form leads | Mentions, accuracy, and referral traffic |
| Where to start | Complete and verify your profile | A page for each core service and city | Fix your profile and listings first, then build reviews |
Swipe to see the full table →
Why Work With Me
Local SEO Without the Agency Runaround
A Senior Specialist on Every Account
You work directly with me, not a rotating cast of junior account managers.
Calls & Customers Over Rankings
Rankings are a means to an end. I track calls, direction requests, form leads, and booked jobs, so you see what local SEO actually earns.
White-Hat, Suspension-Safe
No fake reviews, stuffed business names, or fake addresses. Shortcuts get profiles suspended, and your profile is too valuable to risk.
Google, Apple & Bing Covered
Your customers don’t all use Google Maps. I optimize every map and directory that sends you business.
Local SEO, PPC & Email Under One Roof
Google Ads and Local Services Ads fill gaps while organic rankings grow, and email turns new customers into repeat ones.
Plain-English Reporting
Monthly reports with ranking heat maps, calls, and leads, plus what’s working and what we’re doing next.
Testimonials
What Clients Say
★★★★★
“A rare mix of creativity, operational excellence, and an all around easy person to work with.”
Sean C., Entrepreneur
★★★★★
“Gustavo is a genius with SEM and Google Ads.”
Katie S., VP, Demand Generation
★★★★★
“He has excellent paid search knowledge both at a high level and in the technical details.”
Casey C., Group Director
FAQ
Local SEO Questions, Answered
What’s included in your local SEO services?
How long does local SEO take to work?
How much do local SEO services cost?
How do I get my business into the Google Map Pack?
Can you guarantee a #1 ranking on Google Maps?
Do you work with service-area businesses that don’t have a storefront?
Can you help businesses with multiple locations?
How do you help us get more Google reviews?
What happened to Q&A on Google Business Profile, and how does AI change local SEO?
What’s the difference between local SEO and regular SEO?
Related Services
Get More From Every Channel
Search Engine Optimization
Go beyond the map. Rank nationally for the searches that matter and get cited in AI answers.
Paid Search (PPC)
Google Ads, Local Services Ads, and Microsoft Ads that bring calls now while your local rankings grow.
Email Marketing
Turn first-time local customers into repeat customers, and ask for reviews automatically.
Ready to Own the Map in Your Area?
Get a free local SEO audit with a ranking heat map of your service area, a profile and citation review, a look at your top competitors, and a clear plan to win more calls.