HVAC Company – Digital Marketing Case Study

HVAC Company - Digital Marketing Case Study

Challenge: An HVAC company in Florida was struggling to gain visibility and compete with more established HVAC companies. They wanted to increase brand awareness, improve their online presence, and ultimately get more clients.

Solution: As a digital marketing consultant, I developed and executed a comprehensive strategy to help this HVAC company improve their online presence and increase bookings. Here are the steps I took:

  • SEO: I conducted keyword research and optimized AC Today's website for search engines, improving their search engine rankings and making it easier for potential customers to find them online.
  • Paid Search: I launched targeted search engine marketing campaigns to increase visibility and drive traffic to AC Today's website. I used Google Ads to target relevant keywords and demographics, resulting in a significant increase in website traffic.
  • Social Media Marketing: I developed and managed paid media campaigns on social media platforms, driving more traffic to the website and increasing bookings.
Results: Through the implementation of this comprehensive digital marketing strategy, AC Today was able to achieve the following results:

  • Increased website traffic by 94%
  • Increased online bookings by 153%
  • Improved search engine rankings, resulting in more visibility and exposure
  • Improved online reputation, resulting in more positive reviews and feedback

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TESTIMONIALS

What clients and other professionals have to say about my work.

Strong Support Across Both Google and Meta Campaigns

We highly recommend him to anyone looking for support with their paid media. He’s provided strong support across both Google and Meta campaigns, with a clear ability to quickly digest complex campaign structures and contribute right away.

Angela V.
Modifly

Gustavo is a solid choice for SEO/SEM

I have hired about 24 people on Upwork in the last 9 years or so. Gustavo is a solid choice for SEO/SEM work. He does not focus on just one platform but has the working knowledge of google ads, FB and SEMrush. When you screen share with someone and they quickly know how to navigate the admin pages of these complex platforms you can tell if someone knows their way around. It is a good baseline.

Mike W.
Owner @ Heartwood Creations

He has excellent paid search knowledge

We onboarded him as a freelancer for Paid Search and he has been a pleasure to work with. Our needs have changed frequently but he has adapted seamlessly, helping on accounts in a variety of industries and sizes, and with differing goals. He has excellent paid search knowledge both at a high level and in the technical details.

Casey C.
Group Director, Search @ DEPT

We saw immediate results

Gustavo is a genius with SEM and Google Ads. After working with a very ineffective agency, we desperately needed quick help fixing and managing our robust SEM campaigns. We saw immediate results once we started working with Gustavo. I highly recommend Gustavo for any SEM/PPC projects!

Katie S.
VP, Demand Generation @ BigID

A rare mix of creativity, operational excellence

Gustavo’s expertise in PPC and SEO strategy measurably contributed to positive outcomes for our lead generation campaigns time and time again. A rare mix of creativity, operational excellence, and an all around easy person to work with. For as long as Gustavo is available to provide his services, I would gladly continue to utilize his skillset.

Sean C.
Entrepreneur, Fractional CMO

His campaigns speak for themselves

As the man responsible for our entire Tier 2 digital efforts, he coordinates paid search, display, pre-roll and all other digital endeavors across 20+ clients in 15+ markets spanning from Georgia to Colorado. He is graced with the gifts of hard work and efficiency. Furthermore, his campaigns speak for themselves.

Ty W.
Legal Recruiter @ Klein Landau & Edelman

Speak softly and carry a big stick

Gustavo is the epitome of the phrase “Speak softly and carry a big stick”. His knowledge of SEM tactics and best practices are close to unmatched. He is the type of professional who can be a rock, a linchpin if you will, for any SEM team out there. I would recommend Gustavo one million times over, any day of the week.

Danny B.
Digital Marketing Strategy Director

He delivered excellent results

He delivered excellent results for the accounts he managed and provided support to our junior managers in planning and strategy. I would definitely recommend Gustavo to any business and organization looking to improve their online marketing presence.

Gaby D.
Senior Manager Of Performance Media @ The Knot Worldwide

Contact Us

Phone Number

(281) 854-9183

Website

www.gustavorobledo.com

Email

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