Energy Company – Digital Marketing Case Study

Energy Company - Digital Marketing Case Study

Challenge: An energy company saw their online rankings and conversion rate drop after a complete website rebrand. They needed to increase sales to deliver on corporate sales goals.

Solution: I developed and implemented a comprehensive digital marketing strategy to increase brand visibility and drive traffic to the website.

  • SEO: Conducted extensive research on keywords and target audience to optimize website content and increase organic search traffic.
  • Paid Search: Utilized PPC advertising campaigns to target specific audiences and increase conversions.
  • Social Media Marketing: Implemented a social media strategy to increase brand awareness and engagement.
  • CRO: Conducted a thorough analysis of website analytics and made data-driven decisions to improve website performance and user experience.
Results: This energy company saw significant improvements in their online presence and sales. They were able to deliver on their yearly corporate sales goals.

  • Increased website traffic by 57%
  • Increased online sales by 162%
  • Improved search engine rankings, resulting in more visibility and exposure
  • Improved conversion rate, resulting in more sales at a lower CPA

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TESTIMONIALS

What clients and other professionals have to say about my work.

Strong Support Across Both Google and Meta Campaigns

We highly recommend him to anyone looking for support with their paid media. He’s provided strong support across both Google and Meta campaigns, with a clear ability to quickly digest complex campaign structures and contribute right away.

Angela V.
Modifly

Gustavo is a solid choice for SEO/SEM

I have hired about 24 people on Upwork in the last 9 years or so. Gustavo is a solid choice for SEO/SEM work. He does not focus on just one platform but has the working knowledge of google ads, FB and SEMrush. When you screen share with someone and they quickly know how to navigate the admin pages of these complex platforms you can tell if someone knows their way around. It is a good baseline.

Mike W.
Owner @ Heartwood Creations

He has excellent paid search knowledge

We onboarded him as a freelancer for Paid Search and he has been a pleasure to work with. Our needs have changed frequently but he has adapted seamlessly, helping on accounts in a variety of industries and sizes, and with differing goals. He has excellent paid search knowledge both at a high level and in the technical details.

Casey C.
Group Director, Search @ DEPT

We saw immediate results

Gustavo is a genius with SEM and Google Ads. After working with a very ineffective agency, we desperately needed quick help fixing and managing our robust SEM campaigns. We saw immediate results once we started working with Gustavo. I highly recommend Gustavo for any SEM/PPC projects!

Katie S.
VP, Demand Generation @ BigID

A rare mix of creativity, operational excellence

Gustavo’s expertise in PPC and SEO strategy measurably contributed to positive outcomes for our lead generation campaigns time and time again. A rare mix of creativity, operational excellence, and an all around easy person to work with. For as long as Gustavo is available to provide his services, I would gladly continue to utilize his skillset.

Sean C.
Entrepreneur, Fractional CMO

His campaigns speak for themselves

As the man responsible for our entire Tier 2 digital efforts, he coordinates paid search, display, pre-roll and all other digital endeavors across 20+ clients in 15+ markets spanning from Georgia to Colorado. He is graced with the gifts of hard work and efficiency. Furthermore, his campaigns speak for themselves.

Ty W.
Legal Recruiter @ Klein Landau & Edelman

Speak softly and carry a big stick

Gustavo is the epitome of the phrase “Speak softly and carry a big stick”. His knowledge of SEM tactics and best practices are close to unmatched. He is the type of professional who can be a rock, a linchpin if you will, for any SEM team out there. I would recommend Gustavo one million times over, any day of the week.

Danny B.
Digital Marketing Strategy Director

He delivered excellent results

He delivered excellent results for the accounts he managed and provided support to our junior managers in planning and strategy. I would definitely recommend Gustavo to any business and organization looking to improve their online marketing presence.

Gaby D.
Senior Manager Of Performance Media @ The Knot Worldwide

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