Conversion Rate Optimization Services
Turn more of your existing traffic into leads, calls, and sales. I find where visitors drop off and why, then run A/B tests on your landing pages, forms, and checkout so every change is backed by data, not guesswork.
Why CRO
Get More Out of the Traffic You Already Pay For
Most websites convert 2 to 5 out of every 100 visitors. The other 95+ leave, even though you paid to bring them there through ads, SEO, email, or social.
Conversion rate optimization (CRO) fixes the leaks. Instead of spending more to buy more clicks, we make the clicks you already get work harder. A lift from 2% to 3% is a 50% increase in leads or sales with the same budget.
Tools I work in:
- GA4
- Google Tag Manager
- Microsoft Clarity
- Hotjar
- VWO
- Optimizely
- Convert
- AB Tasty
- Looker Studio
- Unbounce
- HubSpot
- Shopify
Brands I’ve Worked With
CRO Services
Conversion Rate Optimization Services
Everything you need to find what’s holding visitors back, test the fix, and roll out the winners. Pick one area or let me run the full program.
CRO Audit & Strategy
A full review of your funnel, analytics, and key pages, with a prioritized testing roadmap.
Analytics & Conversion Tracking
GA4 and Tag Manager setups that track every form, call, and purchase accurately.
User Behavior Research
Heatmaps, session recordings, and surveys that show where and why visitors get stuck.
A/B & Multivariate Testing
Controlled experiments on headlines, offers, layouts, and CTAs, read for real significance.
Copy & Messaging Tests
Value propositions, headlines, and button copy tested against what your buyers respond to.
Landing Page Optimization
Focused pages for ads and campaigns, built and tested to turn clicks into leads.
Form & Lead Flow Optimization
Fewer fields, smarter steps, and clear next steps that get more forms finished.
eCommerce & Checkout CRO
Product pages, cart, and checkout tuned to cut abandonment and raise order value.
Mobile UX & Page Speed
Faster load times and thumb-friendly layouts for the majority of visitors on phones.
PPC Landing Page Alignment
Ad copy, keywords, and landing pages matched so paid clicks convert at a lower cost.
B2B & Lead Gen CRO
Demo, quote, and consultation funnels optimized for qualified leads, not just volume.
Not Sure Where to Start?
Get a free CRO audit. I’ll show you the three biggest conversion leaks on your site and how to fix them.
How It Works
My CRO Process
A repeatable testing program, not a one-time redesign. Each round of tests teaches us something that makes the next round better.
01
Audit & Benchmark
I verify your tracking, measure your current conversion rates, and map where visitors drop off.
02
Research & Hypotheses
Heatmaps, recordings, and surveys reveal the why. Each finding becomes a testable, prioritized idea.
03
Test & Implement
I build and launch A/B tests, run them to statistical significance, and roll out the winners.
04
Measure & Scale
Monthly reports show lift in leads and revenue. Winning ideas get applied across more pages.
CRO Audit & Strategy
Find the Leaks Before You Spend Another Dollar
Every program starts with a full audit. I look at your analytics, your funnel, and your highest-value pages to find where visitors leave and what’s costing you the most. You get a clear, prioritized roadmap ranked by impact and effort, so we fix the biggest problems first.
What’s included
- Funnel and drop-off analysis
- Conversion benchmark by channel and device
- Landing page and key page review
- Competitor conversion path review
- UX, trust, and messaging heuristics review
- Prioritized 90-day testing roadmap
Best for
- Sites with steady traffic but flat leads or sales
- Businesses about to raise ad spend
- Teams planning a redesign who want data first
What I optimize for
- Conversion rate
- Cost per lead or acquisition
- Revenue per visitor
Analytics & Conversion Tracking
Accurate Data Comes First
You can’t optimize what you can’t measure. Many sites double-count forms, miss phone calls, or don’t track purchases correctly. I set up and clean up GA4 and Google Tag Manager so every conversion is counted once, credited to the right channel, and visible in a simple dashboard.
What’s included
- GA4 and Google Tag Manager setup or cleanup
- Form, call, chat, and purchase tracking
- Enhanced eCommerce events
- Google Ads and Meta conversion syncing
- Funnel and path exploration reports
- Looker Studio performance dashboard
Best for
- Businesses that don’t trust their numbers
- Sites recently moved to GA4
- Advertisers optimizing toward conversions
What I optimize for
- Tracking accuracy
- Clear channel attribution
- Reports you can read in five minutes
User Behavior Research
See Your Site Through Your Visitors’ Eyes
Analytics tell you where people leave. Behavior research tells you why. I review heatmaps, scroll maps, and session recordings, and add short on-site surveys to hear objections in your customers’ own words. These insights become the test ideas with the best odds of winning.
What’s included
- Click and scroll heatmaps
- Session recording reviews
- Rage-click and dead-click analysis
- On-site polls and exit surveys
- Customer and sales team interviews
- Findings report with test ideas
Best for
- Pages with high traffic and high bounce rates
- Teams arguing over opinions instead of data
- New products or offers that aren’t selling
What I optimize for
- Fewer friction points
- Clear understanding of objections
- Higher-quality test ideas
A/B Testing & Messaging
Prove What Works Before You Roll It Out
A/B testing shows half your visitors the current page and half a new version, then measures which one converts better. I write the hypothesis, build the variation, run it until the results are statistically valid, and only then recommend a change. Copy and messaging tests are often the fastest wins, since what you say matters as much as how the page looks.
What’s included
- Hypothesis writing and test prioritization
- A/B, split URL, and multivariate tests
- Headline, offer, and value proposition tests
- CTA, layout, and social proof tests
- Sample size and significance planning
- Test log with wins, losses, and learnings
Best for
- Sites with enough traffic to test
- Brands that want proof, not opinions
- Teams with a backlog of untested ideas
What I optimize for
- Statistically valid lift
- Test velocity
- Learnings you can reuse
Landing Pages, Forms & PPC Alignment
Landing Pages That Turn Clicks Into Leads
Sending ad traffic to your homepage is one of the most common ways budgets get wasted. I build focused landing pages that match the ad, the keyword, and the offer, then streamline forms so more visitors finish them. Since I also manage paid search, your ads and landing pages are planned together, which can lower your cost per lead and improve Quality Score.
What’s included
- Campaign-specific landing pages
- Message match between ads and pages
- Form field and multi-step form tests
- Trust signals, reviews, and guarantees
- Click-to-call and chat placement
- Thank-you page and next-step offers
Best for
- Google Ads, Microsoft Ads, and Meta advertisers
- Service businesses that rely on form fills or calls
- Campaigns with clicks but few conversions
What I optimize for
- Landing page conversion rate
- Form completion rate
- Cost per lead
eCommerce & Checkout CRO
More Orders and Bigger Carts
Most online shoppers who add an item to their cart never finish checking out. I test product pages, cart, and checkout on Shopify, WooCommerce, and BigCommerce to remove friction, build trust, and raise average order value with smart bundles and upsells.
What’s included
- Product page and gallery tests
- Cart and checkout friction fixes
- Shipping, returns, and trust messaging
- Bundles, upsells, and cross-sells
- Collection and search UX
- Cart abandonment recovery with email
Best for
- Shopify, WooCommerce, and BigCommerce stores
- Stores with high cart abandonment
- DTC brands scaling paid social and search
What I optimize for
- Checkout completion rate
- Average order value
- Revenue per visitor
Mobile UX & Page Speed
Built for the Phone in Your Customer’s Hand
Most of your visitors are on mobile, and slow pages lose them before they ever see your offer. I improve load times and Core Web Vitals, then test mobile layouts, navigation, and tap targets so the experience is quick and easy on any screen.
What’s included
- Core Web Vitals and speed audit
- Image, script, and plugin cleanup
- Mobile layout and navigation tests
- Sticky CTAs and tap-target fixes
- Cross-device and browser QA
- Accessibility (WCAG) quick wins
Best for
- Sites where mobile converts far below desktop
- Pages with poor Core Web Vitals scores
- WordPress sites slowed down by plugins
What I optimize for
- Mobile conversion rate
- Page load time
- Bounce rate
B2B & Lead Gen CRO
More Qualified Leads, Not Just More Leads
For B2B and service companies, a form fill is only a win if it turns into a sales conversation. I optimize demo, quote, and consultation funnels and connect them to your CRM, so we measure success by qualified leads and pipeline, not just raw submissions.
What’s included
- Demo, quote, and contact page tests
- Lead qualification fields and routing
- HubSpot and Salesforce form tracking
- Pricing and service page optimization
- Case study and proof placement
- Lead-to-customer reporting
Best for
- B2B, SaaS, and professional services firms
- Healthcare and home service providers
- Sales teams flooded with low-quality leads
What I optimize for
- Qualified lead rate
- Cost per qualified lead
- Pipeline influenced
Know the Difference
CRO vs. More Traffic vs. a Redesign
Three common ways businesses try to grow leads and sales. CRO makes the other two pay off.
| Buying More Traffic | Full Website Redesign | Conversion Rate Optimization | |
|---|---|---|---|
| Goal | Bring more visitors to the site | Refresh the look and structure | Convert more of your current visitors |
| How it works | Raise ad budgets or expand SEO and social | Rebuild most pages at once | Test one change at a time and keep the winners |
| Cost to scale | Rises with every extra click | Large upfront project | Steady monthly program |
| Risk | More spend on a page that may not convert | Can lower conversions if untested | Low, since changes are proven before rollout |
| Time to impact | Fast, but stops when spend stops | Months to plan and launch | First tests often within weeks |
| Best when | Your site already converts well | The site is outdated or broken | You have traffic but want more results from it |
Swipe to see the full table →
Why Work With Me
A Senior CRO Specialist on Your Account
Senior-Led, No Handoffs
You work directly with me, not a junior account manager. The person who plans your tests is the one who runs them.
Revenue Over Vanity Metrics
Every test is tied to leads, sales, or revenue. Clicks and time on page are only useful if they lead to results.
Statistically Honest
I don’t call tests early or cherry-pick results. If a test loses, you’ll know, and we’ll use what we learned.
CRO + PPC + SEO Together
Because I also run paid search, SEO, and email, your traffic and your landing pages are planned as one system.
Platform-Agnostic
I work in the tools you already have, from WordPress and Shopify to VWO and Optimizely. No forced software.
Plain-English Reporting
Monthly reports explain what we tested, what won, and what it means for your business, without the jargon.
Testimonials
What Clients Say
★★★★★
“Gustavo’s expertise in PPC and SEO strategy measurably contributed to positive outcomes for our lead generation campaigns time and time again. A rare mix of creativity, operational excellence, and an all around easy person to work with.”
Sean C.
Entrepreneur
★★★★★
“Gustavo is a genius with SEM and Google Ads. After working with a very ineffective agency, we desperately needed quick help fixing and managing our robust SEM campaigns. We saw immediate results once we started working with Gustavo.”
Katie S.
VP, Demand Generation
★★★★★
“I highly recommend working with Gustavo! We onboarded him as a freelancer for Paid Search and he has been a pleasure to work with. He has excellent paid search knowledge both at a high level and in the technical details.”
Casey C.
Group Director
FAQ
Conversion Rate Optimization FAQs
What is conversion rate optimization (CRO)?
What’s included in your CRO services?
How long does it take to see results?
How much do CRO services cost?
How much traffic do I need for A/B testing?
What’s a good conversion rate?
Do I need a full website redesign?
Which tools and platforms do you work with?
Will A/B testing hurt my SEO?
Should I invest in CRO or more traffic?
Related Services
Bring More of the Right Traffic
Paid Search (PPC)
Google and Microsoft Ads campaigns that send high-intent visitors to pages built to convert them.
Search Engine Optimization
Technical, on-page, and content SEO that grows organic traffic month after month.
Email Marketing
Automated flows and campaigns that turn new leads and first-time buyers into repeat customers.
Ready to Convert More of Your Traffic?
Get a free CRO audit. I’ll review your analytics, key pages, and forms, and show you the biggest opportunities to grow leads and sales without raising your ad spend.