Automation, Campaigns, Deliverability, and SMS
Email Marketing Services
Strategy, automated flows, campaigns, design, and deliverability, built to turn your email list into your most profitable channel. Senior-led on Klaviyo, HubSpot, Mailchimp, and more, never handed off to a junior team.
Email, Done Right
Own Your Audience. Automate the Follow-Up. Turn Subscribers Into Revenue.
Ad costs keep climbing and algorithms keep changing, but your email list is an audience you own. I build email programs that reach people at the moment they’re ready to act: welcome series, cart recovery, lead nurture, and campaigns measured by revenue, not vanity opens.
Platforms I work in:
- Klaviyo
- HubSpot
- Mailchimp
- ActiveCampaign
- Omnisend
- Constant Contact
- Brevo
- Salesforce
- Attentive
- Postscript
Brands I’ve Worked With
What I Do
Full-Service Email Marketing
Everything your email program needs, from the first audit to the flows, campaigns, and reporting that keep it growing.
Email Strategy & Audit
A full review of your list, flows, campaigns, and deliverability, then a prioritized plan to grow email revenue.
- Program & flow audit
- Lifecycle mapping
- 90-day email roadmap
Marketing Automation
Automated flows that welcome, nurture, recover, and re-engage subscribers around the clock.
- Welcome series
- Abandoned cart & browse
- Post-purchase & win-back
Campaign Management
Planned, segmented campaigns for promotions, launches, and newsletters, sent on a consistent calendar.
- Monthly content calendar
- Promotions & launches
- Newsletters
A/B Testing & Optimization
Structured tests on the variables that move revenue, so every send teaches you something.
- Subject line & offer tests
- Send time & frequency
- Layout & CTA tests
Email Design & Development
Branded, mobile-first templates that render cleanly in Gmail, Outlook, and Apple Mail.
- Custom responsive templates
- Dark mode support
- Accessible, modular code
Email Copywriting
Subject lines and copy written by a human in your brand voice, built to earn the click.
- Subject lines & preheaders
- Brand voice guidelines
- Conversion-focused CTAs
Deliverability & Compliance
The technical setup and sending habits that keep you in the inbox and out of spam.
- SPF, DKIM & DMARC
- List hygiene & sunsetting
- CAN-SPAM, GDPR & CASL
List Growth & Lead Capture
Grow a permission-based list of people who actually want to hear from you.
- Pop-ups & signup forms
- Lead magnets & quizzes
- Double opt-in setup
Segmentation & Personalization
Send each subscriber the message that fits what they’ve browsed, bought, and clicked.
- Behavioral segments
- RFM & VIP tiers
- Dynamic content
eCommerce & Klaviyo Email
Store-connected email for Shopify, WooCommerce, and BigCommerce, built around how your customers buy.
- Klaviyo & Shopify setup
- Product recommendations
- BFCM & seasonal planning
SMS Marketing
Text messages that work alongside email, never against it, for timely, high-intent nudges.
- Compliant SMS opt-ins
- Cart & shipping texts
- Email + SMS orchestration
B2B & Lead Nurture
CRM-connected nurture sequences that move leads from first download to sales-ready.
- Lead nurture sequences
- Lead scoring & CRM sync
- Sales handoff alerts
Email Strategy & Audit
Find the Revenue Your List Is Leaving on the Table
Most email programs leak in the same places: missing flows, one-size-fits-all blasts, and a list full of people who stopped engaging years ago. I start with a full audit of your account, then build a roadmap that fixes the biggest gaps first.
What’s included
- Account & integration audit
- Flow & automation gap analysis
- Campaign performance review
- Deliverability & sender health check
- Customer lifecycle mapping
- Competitor inbox review
- KPI & attribution setup
- 90-day email roadmap
Best for
- Brands with a list but little revenue from email
- Teams switching agencies or platforms
- Programs that grew without a plan
What I optimize for
- Share of revenue from email
- Revenue per recipient
- Flow coverage across the lifecycle
- List health and engagement
Marketing Automation
Automated Flows That Sell While You Sleep
Flows are usually the highest-return emails you’ll ever send, because they reach people at the exact moment they’re most likely to act: right after they sign up, leave a cart, or make a first purchase. I map, write, design, and build every flow, then keep tuning the timing and content.
What’s included
- Welcome & onboarding series
- Abandoned cart, checkout & browse
- Post-purchase & cross-sell
- Replenishment & review requests
- Win-back & re-engagement
- Birthday & VIP flows
- Lead nurture & drip sequences
- Sunset flows for inactive subscribers
Best for
- Businesses without core flows live yet
- Online stores losing carts at checkout
- Lead-gen businesses with long sales cycles
What I optimize for
- Revenue from automated flows
- Conversion rate per flow
- Time to second purchase
- Lead-to-customer rate
Campaigns & A/B Testing
Campaigns People Actually Look Forward To
Consistent, segmented campaigns keep your brand top of mind without burning out your list. I plan the calendar, write and build the emails, run the sends, and test the variables that actually move revenue.
What’s included
- Monthly content calendar
- Promotional & launch campaigns
- Newsletters & editorial content
- Holiday & seasonal planning
- Segment-specific sends
- Subject line & offer A/B tests
- Send time & frequency testing
- Pre-send QA on every email
Best for
- Brands sending irregularly, or not at all
- Teams without time to plan ahead
- Lists with rising unsubscribes
What I optimize for
- Click rate
- Revenue per campaign
- Conversions
- Unsubscribe and complaint rates
Design & Copywriting
On-Brand Emails That Look Great and Get Clicked
Subscribers decide in seconds whether to read or delete. I design modular, mobile-first templates that look right in every major inbox, and write subject lines and copy in your brand voice that give people a reason to click.
What’s included
- Custom template design
- Responsive, mobile-first builds
- Dark mode optimization
- Cross-client rendering QA
- Subject lines & preheaders
- Brand voice & copy guidelines
- Accessible design & alt text
- Reusable modular blocks
Best for
- Brands using stock platform templates
- Teams without a designer or writer
- Rebrands and redesigns
What I optimize for
- Click rate
- Clean rendering on every client
- Brand consistency
- Conversions per email
Deliverability & Compliance
Land in the Inbox, Not the Spam Folder
The best email in the world earns nothing if it lands in spam. Gmail and Yahoo now require bulk senders to authenticate their domain, offer one-click unsubscribe, and keep spam complaints low. I set up the technical foundation and the sending habits that keep your sender reputation healthy.
What’s included
- SPF, DKIM & DMARC setup
- Branded sending domain
- Blocklist monitoring
- List cleaning & validation
- Engagement-based sending
- Sunset & suppression rules
- Domain & IP warm-up
- CAN-SPAM, GDPR & CASL compliance
Best for
- Senders seeing falling engagement
- Brands migrating to a new platform
- Anyone who has imported an old or purchased list
What I optimize for
- Inbox placement
- Spam complaint rate
- Bounce rate
- Sender reputation
List Growth & Segmentation
Grow a List That Buys, Then Send Each Person the Right Message
A bigger list only helps if the people on it want to hear from you. I build compliant signup experiences that capture more of your website traffic, then segment subscribers by behavior and purchase history so every send feels relevant.
What’s included
- Pop-up & signup form strategy
- Lead magnets & quizzes
- Zero- & first-party data capture
- Double opt-in setup
- Behavioral & lifecycle segments
- RFM & VIP tiers
- Preference centers
- Dynamic, personalized content
Best for
- Brands with slow list growth
- Lists that get the same email for everyone
- Businesses with many products or services
What I optimize for
- Signup rate
- Net list growth
- Revenue by segment
- Engagement by segment
eCommerce, Klaviyo & SMS
Email and SMS Built for Online Stores
For Shopify, WooCommerce, and BigCommerce stores, email and SMS can become the biggest revenue channel you own outright. I connect your store data to Klaviyo or your platform of choice, and coordinate email and SMS so customers get the right message on the right channel, not the same one twice.
What’s included
- Klaviyo setup & migration
- Shopify & store integrations
- Product feeds & recommendations
- Back-in-stock & price drop alerts
- SMS opt-in & TCPA compliance
- Email + SMS flow orchestration
- BFCM & peak season playbooks
- Revenue attribution reporting
Best for
- Shopify, WooCommerce & BigCommerce stores
- Brands that rely heavily on paid ads
- Stores ready to add SMS
What I optimize for
- Email & SMS share of revenue
- Repeat purchase rate
- Customer lifetime value
- Revenue per recipient
B2B & Lead Nurture
Turn Leads Into Sales Conversations
In B2B and service businesses, most leads aren’t ready to buy on day one. Nurture email keeps you top of mind with useful content until they are, and a CRM connection tells your sales team the moment a lead heats up.
What’s included
- HubSpot, Salesforce & CRM integration
- Lead nurture sequences
- Lead scoring & lifecycle stages
- Webinar & event emails
- B2B newsletter programs
- Sales handoff notifications
- Re-engagement for cold leads
- Pipeline & revenue reporting
Best for
- B2B, SaaS & professional services
- Service businesses that send quotes
- Companies with long sales cycles
What I optimize for
- Lead-to-opportunity rate
- Booked meetings
- Pipeline influenced by email
- Cost per acquisition
Know the Difference
Campaigns vs. Automated Flows vs. SMS
The strongest programs use all three. Here’s what each one does and where to start.
| Email Campaigns | Automated Flows | SMS | |
|---|---|---|---|
| Goal | Drive timely sales, launches, and news | Convert and retain customers on autopilot | Urgent, high-intent nudges |
| Triggered by | You, on a planned calendar | Subscriber behavior: signup, cart, purchase, inactivity | A schedule or a behavior, for opted-in mobile subscribers |
| Best for | Promotions, product drops, newsletters, seasonal sales | Welcome, cart recovery, post-purchase, win-back, lead nurture | Flash sales, cart reminders, shipping updates, VIP early access |
| Biggest levers | Segmentation, offer, subject line, send time | Trigger logic, timing, personalization | Brevity, timing, frequency caps |
| How it’s measured | Revenue per recipient, click rate, conversions | Flow revenue, conversion rate per flow | Click rate, conversions, opt-out rate |
| Where to start | A content calendar and a segmented list | A welcome series and an abandoned cart flow | Compliant opt-in capture and a cart reminder text |
Swipe to see the full table →
How I Work
A Simple, Proven Process
No long onboarding, no mystery. Core flows go live first, because that’s where the fastest wins usually are.
01
Audit
I review your account, flows, campaigns, deliverability, list health, and what competitors are sending.
02
Strategy
You get a lifecycle map, a segmentation plan, and a prioritized 90-day roadmap.
03
Build & Launch
Core flows go live first, followed by templates and a consistent campaign calendar.
04
Test & Report
Ongoing A/B tests, monthly reporting tied to revenue, and a results call to plan what’s next.
Why Work With Me
Email Marketing Without the Agency Runaround
A Senior Specialist on Every Account
You work directly with me, not a rotating cast of junior account managers.
Revenue Over Open Rates
Apple Mail Privacy Protection inflates opens, so I report on clicks, conversions, and revenue instead.
Deliverability First
Authentication, list hygiene, and smart sending come before volume, so your emails keep reaching the inbox.
Platform-Agnostic
Klaviyo, HubSpot, Mailchimp, or something else: I recommend the platform that fits your business and work in the one you have.
Email, PPC & SEO Under One Roof
Your email data powers better ad audiences, and your ads and search traffic feed a list that keeps converting.
Plain-English Reporting
Monthly reports that show what email earned, what’s working, and what we’re testing next.
Testimonials
What Clients Say
★★★★★
“Gustavo’s expertise in PPC and SEO strategy measurably contributed to positive outcomes for our lead generation campaigns time and time again. A rare mix of creativity, operational excellence, and an all around easy person to work with.”
Sean C.
Entrepreneur
★★★★★
“Gustavo is a genius with SEM and Google Ads. After working with a very ineffective agency, we desperately needed quick help fixing and managing our robust SEM campaigns. We saw immediate results once we started working with Gustavo.”
Katie S.
VP, Demand Generation
★★★★★
“I highly recommend working with Gustavo! We onboarded him as a freelancer for Paid Search and he has been a pleasure to work with. He has excellent paid search knowledge both at a high level and in the technical details.”
Casey C.
Group Director
FAQ
Email Marketing Questions, Answered
What’s included in your email marketing services?
How long does it take to see results from email marketing?
How much do email marketing services cost?
Which email platforms do you work with?
Do you design and write the emails, or do I?
Why are my emails going to spam, and can you fix it?
Which automated flows should every business have?
Can you help me grow my email list?
Do you work with B2B companies, or just eCommerce?
Should I invest in email marketing or paid ads?
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Ready to Make Email Your Best Channel?
Get a free email audit covering your flows, campaigns, deliverability, list health, and the revenue you’re missing, with a clear plan to fix it.