It comes as no surprise that mastering SEO is far from simple. If you are getting started at this, we know you are eager to find some great resources. You’ll be pleased to see that we are sharing with you some of the top tools that SEO experts use regularly, to get fantastic results.

If you are serious about SEO, then you should be using tools such as these. Keep in mind that most of the tools are paid. Some have a free version and then you can upgrade to a premium version.

For someone who is brand new to SEO, we recommend you don’t overwhelm yourself! Start by mastering just 1 or 2 tools that especially catch your eye. Get to know how they can help improve your SEO results. Once you feel more confident, then start adding more tools to your SEO “toolbox”.

7 Best SEO Tools

SEO experts come in all shapes, sizes and personalities, but they all have 1 thing in common: a never ending passion for SEO. Remember that SEO is quite similar to the ocean. It never stops and is constantly changing. If you accept that you are always going to be learning something new, and find that exciting, then you are a few steps closer to becoming an SEO expert than at first glance.

Ahrefs

Ahrefs is an SEO tool that experts know to pay attention to. Google is known for having the biggest website crawler. Well, Ahrefs has the 2nd largest one! For that reason, this is considered one of the top SEO tools. If you can only choose 2 or 3 tools, then we recommend you make Ahrefs 1 of them.

This SEO tool can help you analyze your site, as well as take a look at your competition. You can even see your competition’s backlinks. Having links on your site is critical for successful SEO, so knowing how well your competition is doing can be quite helpful.

The search features at Ahrefs are quite user-friendly and very intuitive. You’ll find it easy to use, and start to analyze your SEO, to figure out what is most successful, whether you are just getting started with a website or have an aged site that just needs new tactics.

SEMrush

This SEO tool is one that experts love, because you can easily access site rankings and search for new opportunities to improve your website. There is a fantastic “Domain vs. Domain” analyzing tool, so you can easily take a look at how you are doing compared to your competition or just about anyone. There are analytic reports to run for your site, including; search data, traffic and competition. SEMrush has an On-Page SEO Checker tool that helps you to easily monitor your rankings and find ways to improve site performance.

We especially like the “organic traffic insights” feature, because you can view your site’s top articles, what keywords they have, the social shares and even the word count for them. This can help you to determine how to naturally improve your site and which keywords and topics do quite well for you. SEO experts consider this tool will help improve your site as much as 15%.

KWFinder

Curious about keywords? This is the SEO tool for you. You can find long-tail keywords that don’t have a lot of competition. KWFinder will show you details about volume, CPC and keyword difficulty.

You can also analyze your backlinks and see where you are in the SERPs, something every SEO professional wants to know. Best of all, you can keep track of important metrics as well.

Google Search Console

Search Console by Google is a free tool that SEO experts always rely on. All you need to access it, is to have a website and link it to the Search Console. Most SEO experts are already quite impressed with Google Analytics, and the Search Console by Google does not disappoint either. Every company that has a website wants to ensure that Google ranks their site as high as possible. Therefore, if you use their tool to help optimize your SEO, you’ll know you’ve done your best efforts.

Moz

If you want to learn more about SEO and become an expert, then you need to get to know Moz!

Experts like the Moz tool, because it is known for being up to date with Google’s regular algorithm changes. The chat portal lets you get answers to any important SEO questions too.

Take a look at the page optimization feature, so you can see how your website is performing and obtain great insights to make it do even better.

With the Moz tool, you can also compare both your traffic and your competitors’ optimizations. Which is quite helpful to your SEO. You’ll know exactly what you need to improve.

AnswerThePublic.com

Not every tool used by SEO experts comes with a high price tag. A free tool that is high-quality is AnswerThePublic.com. You can see how the public is responding to keywords. This is quite helpful, especially if you are doing research before starting a site and want to look into how you would do the SEO for it. It may also help you come up with some new tactics and ideas. Don’t be surprised if reading the way people search for content helps you to come up with topics to write for your site or blog, because you’ll quickly realize what people are eager to find.

SpyFu

Using this SEO tool, you’ll easily see how many times a keyword is searched for every month. Then you’ll know if it is hard or simple to rank for the keyword or keyword phrase. You can check out your competition, to see what keywords they are using, what their organic keywords are, how many clicks they get each month, and even who their competition is & what ads they are placing on Google Ads!