Direct Energy is a retailer offering energy and home services, serving more than 4 million customers in Canada and the USA. Their family of brands include; Direct Energy, First Choice Power, CPL Retail Energy, Bounce Energy, One Hour Heating & Air Conditioning, Mister Sparky and Benjamin Franklin Plumbing.
I help to manage a yearly budget of $8.5 million of paid media spend. Additional responsibilities include setting up advanced online tracking through Google Analytics and Google Tag Manager, as well as assisting the SEO and Social Media teams with best practices and technical recommendations. I also create complex reports with Data Studio to track performance of various advertising campaigns.